The Asian Electric Vehicle Company NO One Is Talking About!
Who Are They?
Great Wall Motor Company Limited (hereinafter referred to as “GWM”) is a world-renowned SUV and pickup manufacturer. It was listed on the Hong Kong Stock Exchange in 2003 and the Shanghai Stock Exchange in 2011. By the end of 2018, its assets had reached 111.8 billion yuan.
GWM owns four brands, which are HAVAL, WEY, ORA and GWM Pickup.
The products cover three categories: SUV, passenger car and pickup. With over 70 holding subsidiaries, GWM has more than 59,000 employees. On July 10, 2018, GWM and BMW Holding B.V. formally signed a joint venture agreement to establish Spotlight Automotive Ltd.
Ashwin Ram N P Ashwin Ram N P December 9, 2020 Great Wall Motor Steed 5 crash test safety Great Wall Motor Steed 5 crash test safety Pickups are huge and are expected to have strong structure GNCAP tests cars regularly from across the globe. In a recent test it tested the Steed 5 which is sold in South Africa. The Steed 5 happens to be a product from the stable of Great Wall Motors (which was also planning to enter the Indian market earlier this year), a Chinese automotive giant. For ones who aren’t familiar with the Steed 5, you may consider it to be a cheaper (and unsafe) look-alike of the Ford Ranger Pick-Up truck. Crash-Test Results Global NCAP recently crash tested the Steed 5 and unsurprisingly the pick-up got a 0-star safety rating. It scored 0 points (out of 17) in adult safety, making it one of the unsafest car on offer today. A poor safety rating was expected for the Steed 5 as the base variant of the pick-up doesn’t even come along with ABS or airbags. The pick-up was crash tested at just a speed of 40 mph (64 kmph) and in the video we can see that the driver dummy’s head smashes into the steering wheel, even though the seatbelt had been fastened. Global NCAP has further stated that in a post-crash investigation, they had found deformation in the passenger compartment and movement in the position of the steering wheel. Such kind of deformations are relatively uncommon in 2020 and it raises serious doubts on the quality of construction and design of the chassis and structure of the Steed 5. Considering the overall analysis, Global NCAP isn’t sure if even the presence of airbags could have helped the pick-up to achieve a better safety rating. Trim-wise Details The GWM Steed 5 costs around $13,000 and comes in multiple trim levels. The model which was crash tested was the base variant which had no safety gear. However, the SX trim comes along with dual airbags and ABS with EBD. Also, GWM had recently launched a new Safety version which also came with these basic safety systems. What is concerning at the global level is OEMs have been very selective in providing enough safety gears to cars in developing countries. The discrepancy has come out wide in the open since GNCAP and its affiliates have started conducting tests of global models from the same manufacturer but for different markets. chinese car safety While costing, finances and profits are also critical for all businesses to survive and thrive, it is equally important to ensure that basic safety equipment are provided to their customers from across the globe and more importantly, without any discrepancy based upon the country. In the Indian market, it is actually the Indian OEMs, Tata and Mahindra who have majority of their models in the safest cars in India list. Some of the names include XUV300, Nexon, Tigor, Tiago, 2020 Thar and Marazzo.
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Recent News Catalysts
By Reuters Staff
BEIJING/SHANGHAI (Reuters) – China’s Great Wall Motor plans to launch a new standalone brand for electric and smart vehicles, sources familiar with the plan said, as automakers in world’s biggest car market pursue growth in the new segment.
Inspired by the market success of electric vehicle leader Tesla Inc, as well as Chinese startups Nio Inc, Li Auto and Xpeng Inc, several Chinese automakers this year announced plans for new electric brands, mostly to offer more expensive products than their mass-market lines.
Conventional Chinese automakers such as SAIC Motor, Changan Automobile and GAC are seeking to move their products up the value chain as China’s economic planners push new technologies.
Baoding-based Great Wall will launch a new standalone brand, internally coded as “SL project”, for electric and smart vehicles, which will be priced higher than existing products, two people, who declined to be named, said.
The new brand, the name of which sources declined to reveal, will include sport utility vehicles (SUV) and sedans, which will be battery electric vehicles or extended range electric vehicles that allow drivers to charge their cars with electricity or gasoline.
Asked about the plan, a Great Wall spokesman said “the big tide has come, we will join the game,” without elaborating.
Great Wall currently has the affordable electric Ora brand and is building an EV factory with BMW in China.
To compete with rival Geely, Great Wall has added the P-series pickup truck and off-road SUV models to its range. In the first 11 months, it sold almost a million vehicles.
The new brand is Great Wall’s second attempt to crack the premium segment. In 2016, it launched its WEY brand for more upscale models, although it has struggled to generate sales growth.